Updated: May 2018

You may not use the Service if you are in the European Union.


Bellenista Fashion Inc. (also referred to in this policy and the privacy policy below as “we,” “us,” “our”) contracts with third party advertising companies to serve you online display and banner advertisements on other websites. To serve this advertising, these third parties may place, use or rely on technology, such as cookies and/or Pixel Tags (which are described below in the privacy policy), to collect information about your interactions with our Websites and Apps (both defined below in the privacy policy) and interactions with other websites. These advertising companies may use and share the information gathered to deliver our ads more tailored to your interests on other websites that are a part of their online advertising networks and/or search engines. We receive aggregate information from these third parties to gauge our advertising effectiveness.
For information about opt out programs these third party advertising companies participate in and the effect of opting out, click on the following: and (you will leave this Website for a separately managed online site where you can specify your preference under those programs). You can also click on the icon that may appear on some of our advertising served through these technologies. We may use more than one third party company for placing this advertising, which would require you to opt out of each company.

This privacy policy statement applies only to the information collected: online through, Bellenista Fashion Inc. microsites or mobile sites (collectively our “Websites”), our emails, or mobile applications Bellenista Fashion Inc. provided for download to your mobile device (“Apps”) that expressly adopt and display or link to, this policy; or through our pages on social media sites, such as Facebook, Twitter, et al. (“Social Media Pages”).
In order to make your visits to the various online channels of Bellenista Fashion Inc. as responsive as possible, we collect information when you visit us online. To help ensure an enjoyable online experience, we provide this summary of what information we collect online, and how that information is used. Your use of the Website/App confirms your acceptance of this privacy policy and your agreement to be bound by it. If you do not accept this privacy policy, do not use this Website/App.

1. General Browsing
We collect general information about our visitors’ experience with our Websites and this general information is not connected to personally identifiable information about individual visitors. The information collected includes which pages our visitors are viewing on our Websites and whether visitors arrived through a link for our Websites. It also includes information on the type of browser and service provider used. For visitors using a mobile version of our Websites, this includes technical information about the device used, such as screen size, cookie support by the device and how images may appear. All of this information helps us provide a better experience for our visitors by being able to determine such things as how to best format our mobile Websites for various devices, our most desired pages, products and features, how to best direct visitors to our Websites, and where there might be browser or service provider connection issues.
2. Location Information
Our Websites and emails may include features that require collecting different types of location information as described below:
• Websites: Features include things such as check-in, find in store, or find a product in stores. We may use various technologies to determine location, such as location services included in your browser or your device, IP Address, and sensor data locating your device near Wi-Fi access points, Bluetooth devices or beacons, and cell towers. Some of these technologies may require enabling location-based services and/or your consent for our Websites to access your location information.
• Emails: Our emails may use your IP address to determine the city where you are located when you open the email. This allows us to tailor content to you, such as a map of nearby stores.
Mobile devices referenced above include your cell phone, and could include your laptop or tablet depending on the type of wireless connectivity used. If you do not consent to provide or disable location-based services, we may ask you to manually select the region where you are located, or to enter your zip code; if you chose not to provide this information some features of the Websites may not be available. See the “Opt-Out” section below for the choices you have regarding collection of location information.
3. Personally Identifiable Information We Collect
Bellenista Fashion Inc. collects personally identifiable information from you when you provide us with this information, either by filling out all or a portion of a form, or completing the form by submitting it. You can provide us this personally identifiable information in many instances throughout our Websites, for example when you interact with the following opportunities: placing an order through one of our Websites; establishing an account, joining, participating or becoming a member in The Belle Club program (collectively “Membership”); adding your choices and information about yourself and others to your Membership; registering to participate in a promotion; emailing an item, post card or wish list; adding a message in the gift wrap section or on an E-Gift Card; entering a contest or sweepstakes; requesting an opportunity to model for us; taking a survey; contacting us with a comment or question; signing up to receive emails or text messages about our products and services; requesting to receive investor alerts; or applying for a job online. We also collect information through use of cookies, pixel tags (also known as Web beacons and clear GIFs) and URL links, as described under “Cookies” below. While not personally identifiable information by itself, Bellenista Fashion Inc. also collects and retains the following and associates it with your personally identifiable information: your IP address, your interactions with our Websites, your actions in response to our communications to you, and the purchases you make.
Categories of personally identifiable information collected online include name, address, gender, month and day of birth, email address, telephone number, mobile phone number, payment card information, recipient’s name, address and email address, modeling information (including name, size stats, work information, and contact information), use of our Websites tied to one of these categories and other information you choose to provide, including through your personal social media accounts, as described below.
4. Personal Information You Allow Us to Collect from Your Social Media Accounts
To create an account on our Websites or to participate in certain features, our Websites may allow you to chose to let us access information from accounts you have created on social media sites such as Facebook, Twitter, Pinterest, Instagram, and other similar sites (“Personal Social Media Accounts”). If you chose to allow us access to your Personal Social Media Accounts, Bellenista Fashion Inc. could collect some, and possible all, of the data in the Personal Social Media Account to which you grant access. Depending on the terms of the social media site, this information could include: your name, email address, profile picture, gender, networks, user ID, list of friends, birthday, likes, education history, work history, current city, hometown, interests, relationship status, and location. Once you grant this permission, Bellenista Fashion Inc. will be able to continue to be linked to the permitted Personal Social Media Account and collect information without a further request for permission, which could include later revisions to existing information or new types of information that you add. If you no longer want your Personal Social Media Account(s) linked to our Websites, click on the ‘disconnect’ link located on our Websites near the corresponding social media button and we will stop collecting this information. You may also be able to stop our ability to link to information in your Personal Social Media Account by following instructions provided on the applicable social media sites.
This privacy policy does not cover the privacy and security practices of social media sites where you have Personal Social Media Accounts. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.
5. Information Collected within the “Investors” and “Belle Credit Card” Links on the Website
• “Investors”: If you are an investor and elect to sign up to receive your proxy materials via electronic document delivery or email alerts, you will provide your personal information directly to Broadridge Financial Solutions, Inc., our third party service provider.
• “Belle Credit Card”: If you apply online for an Bellenista Fashion Inc. credit card, or once opened, access your account online (to pay your account, view your statement or account status, add authorized buyers to your account, request a credit limit increase or update the personal information associated with your account) you leave our site and provide your personal information directly to the issuing bank for the Belle Card. However, your name, address, and email address, as well as information necessary for us to provide you with the bonuses and benefits of an Belle Card (which may include birth date, payment card number, and purchasing information), will be provided to us by the Belle Card issuer. We would suggest that you review the privacy policies of these third parties prior to providing them with your information.

The collection and means of collecting information through any currently existing or future App are discussed in this policy when referencing Websites under the following sections:
• “General Browsing”
• “Location Information”
• “Personally Identifiable Information We Collect”
• “Personal Information You Allow Us to Collect from Your Social Media Accounts”
• “Cookies”
The use and sharing of information through any currently existing or future App are discussed in this policy when referencing Websites under the following sections:
• “Using Information We Collect Online”
• “Information We Share With Third Parties”
• “Cookies”
In addition:
• Use of some features of an App will ask for permission to access data on your mobile device, such as your photos. We will only access this data if you provide consent when asked by the App. Please note, some features of the App are only available if you allow us to access the requested content.
• If you provide content when asked, the App will send push notifications (“Notifications”) to your mobile device. These Notifications can be sent to you and viewed by you even if you are not actively using the App. The notifications may be specific to your interactions with us and may be location-specific if you have consented to location-based services.
• Information about preventing the collection of location-based information through the App is provided when referencing Websites under the “Mobile Device Location Information” subsection of “Opt-Out” below.
• See the “Opt-Out” section below for the choices you have regarding the collection of data from your mobile device and receipt of Notifications.

Personal information may be collected directly by Bellenista Fashion Inc. through our Social Media Pages and may also be collected by the social media site hosting the Bellenista Fashion Inc. Social Media Page.
Personal Information collected directly by Bellenista Fashion Inc.: The collection of personal information directly by Bellenista Fashion Inc. on our Social Media Pages will include the type of information addressed under “Personally Identifiable Information We Collect” above. Examples of how personal information may be directly collected on Bellenista Fashion Inc. Social Media Pages include providing information through an application or form which has a link to this privacy policy. We will use and share the information we collect on our Social Media Pages in the manner specified below in “Using Information We Collect Online” and in “Information We Share With Third Parties.”
Personal Information collected by the social media sites: This privacy policy does not cover the privacy and security practices of the social media sites on which Bellenista Fashion Inc. has Social Media Pages. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.
The social media sites where Bellenista Fashion Inc. has Social Media Pages may provide aggregate information and analysis to Bellenista Fashion Inc. about your use of our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our Social Media Pages and use of the content.

We may use the information we collect under this policy (including information collected through cookies; see below section on “Cookies and Advertising” for details on cookies and how we use them), to fulfill product orders; to fulfill your requests (such as contact us, click to chat, email a friend, coming soon product alert, wish list, shipping updates, or a post card); to contact you or the product recipient(s) in the event of order or delivery difficulties; to serve site content; to provide marketing communications regarding our products, services and promotions to you (including sending cart abandonment emails) and to people in your account or your Belle Club program Membership (collectively “Membership”) address book; to administer The Belle Club program; to analyze your activity with us, including interaction with our Websites, the effectiveness of our advertising and your purchases; to personalize our communications to you; to respond to your inquiries; to update information maintained in your online Membership; to conduct surveys, sweepstakes or contests; to develop our products, services, and Websites; and to consider you for employment. Bellenista Fashion Inc. uses the information collected on its Social Media Pages to send communications regarding our products, services, and promotions; to respond to your inquiries; to conduct surveys, sweepstakes or contests; to analyze your activity on our Social Media Pages and to develop our products and services. See the “Opt-Out” section below for the choices you have related to receiving marketing communications from us.
We may use the information that we collect under this Privacy Policy for the purpose of providing personalized content across different Internet browsers or devices that you use to access our Websites and mobile applications, including the synchronization of wish lists and shopping bags. Any changes made to privacy settings (including your opt-out preferences) on one browser or device will not be synchronized between browsers and/or devices. Alternatively, any changes made to privacy settings must be made on each browser or device on an individual basis.

We will share the information described in this policy, such as names, mailing addresses, email addresses, phone numbers, profile information, and purchase history, as well as any other information either you provide us or we may have or collect about you with our affiliated companies (for example, Belle Co.). Belle and its affiliates will not subscribe you to their ongoing marketing email or text message programs unless you have separately consented to receive such marketing emails or texts from a given affiliate.
We make the names and postal addresses in our postal mailing list, sometimes categorized by purchasing information, available to other unaffiliated companies for their marketing purposes. See the “Opt-Out” section below for instructions on how to opt out of sharing with unaffiliated companies.
Please be aware that we may use third parties to assist us with our e-commerce business, such as our Websites and emails, and our Social Media Pages. Some examples of the assistance that may be provided by third party service providers are: fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses); providing electronic online investor information; providing advertising services, including on social media sites and internet search engines; monitoring and analyzing site activity, your actions in response to our emails and the effectiveness of our advertising; providing support services; facilitating communication with you through email, text, Notifications, and other platforms; conducting surveys; administering and maintaining employment application information; offering interactive features; and administering The Belle Club program, promotions, sweepstakes or contests. Personal information you provide us may be shared, as necessary, with the relevant third parties to so carry out functions on our behalf. It is possible that some of these service providers will be located outside of the United States.
You should also be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Websites, the Websites or the public.
If Bellenista Fashion Inc. were ever merged with or it or its assets were acquired by another company, or if it acquires another business entity or is involved in a corporate reorganization or other change of control, some or all of the personal information collected about you could be shared with this entity, and may also be retained by Bellenista Fashion Inc.. Other than this acquisition, sale or reorganization, we do not sell or rent your email address to unrelated third parties.

What Are Cookies, Pixel Tags and URL Links, and How Are These Used on Our Websites or in Our Emails?
Our Websites use, and our third party service providers may use, a browser feature known as a cookie, which assigns a unique identification to your computer or device. The cookies are typically stored on your computer’s hard drive or mobile device. The information collected when visiting our Websites may include the following: an IP address, the URL of the page from which you arrived; your browser type; other technical information about your device used to visit our Websites; the pages you view; the features you use; whether you create an account or become a member in The Belle Club program (collectively “Membership”), or sign in and where you go on our Websites once signed into your Membership; whether you complete a transaction; whether you have previously completed a survey; and the time of your visit. This information allows us to determine such things as which parts of our Websites are most visited or used, what products are browsed and/or purchased, the effectiveness of the Websites, your specific interaction with our Websites and difficulties you may experience in accessing our Websites. With this knowledge, we can improve the quality of your experience on our Websites by recognizing and delivering more of the most desired features and information, personalize your experience, and resolve access difficulties. In addition, our Websites use cookies to help keep track of items you put into your shopping cart or wish list, whether you purchase any or all of those items, and to tell us whether you have visited one of our Websites in the past. This allows you to maintain shopping carts and wish lists between visits and allows us to inquire about your continued interest in items in your shopping cart or wish list or that you viewed on one of our Websites. Our Websites also use cookies to help keep track of checkout information, other than payment method information, while you remain on our site. In addition, the information collected by us or our service provider(s) may be linked to and combined with information that we collect about you from your visits to our Websites.
Our Websites use, and our third party service providers may also use, Pixel Tags (also known as Web beacons, Web bugs, and Clear GIFs) on the Websites and in emails. A Pixel Tag is a nearly invisible pixel-sized graphic image on a Webpage or email message. Pixel Tags may be used to collect the same information about your visit that is collected through cookies, as noted above. We may also collect information about a search engine used, and a search engine advertisement clicked to navigate to the Websites. Pixel Tags in emails help us confirm the receipt of, and response to, our emails (including your interaction with our Websites as a result of receiving the email) and the time our email is viewed. This information helps us to make similar evaluations about our Websites and emails as with cookies and to determine the most desired features and information so that we can provide those features and information to you and personalize our interactions with you. This information may also be linked to and combined with information that we collect about you from your visits to our Websites.
In addition, our communications to you may include “click-through URLs” linked to particular pages on one of our Websites. By clicking on one of the URLs, you will automatically enter one of our Websites. Through the use of cookies, we may associate identifying information in the click-through URL with your previous experiences on our Websites. You may avoid having this information collected by not clicking on the URL links in our communications.

To make it easier for you, we have moved your opt-out preference choices to this section of the privacy policy.
Collection of Location Information
• Mobile Device Location Information Through Our Mobile Websites: Your mobile device may allow you to disable location-based services on your device, which will prevent our Websites from accessing your mobile device location information. For specific questions regarding disabling your device’s location services, we recommend that you review the specific instructions provided for your mobile device. Note that some features on our Websites, such as check-in, may not be available if you disable location-based services.
• Desktop Device Location Information Through Website Features: Your desktop web browser may allow you to remove permission you granted through your desktop device for our Websites to access your location information and/or completely block requests for location information. For specific questions regarding disabling your browser’s location services, we recommend you review the specific instructions provided with your browser.
• Location Information Through Emails: Your email program may allow you to prevent the images in the emails you receive from us from downloading, which will also prevent our service provider from accessing your location information. You can also unsubscribe from receiving our emails, as described in the “Email” section below.
Notifications and Access to Data on Your Mobile Device
If you have provided consent and no longer wish to receive Notifications, or no longer want us to access the specific information on your device (e.g., photos, etc) for which you previously gave consent, you will need to adjust the settings on your mobile device. Please note, the process for changing settings on your mobile device may vary; to learn how to change these settings refer to the specific instructions provided for your mobile device.
You can choose the frequency at which you receive marketing emails or unsubscribe if you no longer want to receive marketing emails from Bellenista Fashion Inc., or our affiliated companies (like Belle Co.). To unsubscribe from Bellenista Fashion Inc. go to the unsubscribe page, or to unsubscribe from our affiliated companies if you have created an account or are a member of The Belle Club program, go to the email and phone page within the “My Info” section of the Websites, click on “manage your marketing preferences”, and select the option to no longer receive emails in the dropdown menus for each brand, and press ‘SUBMIT.’ Please be aware, however, even if you request to limit the frequency you can receive marketing emails or to be removed from our email marketing list, you may still receive email confirmations for any orders placed on our Websites.
Text Messages
• Marketing Text Messages: If you have signed up to receive text messages from Bellenista Fashion Inc., or any of our affiliated companies (for example, Belle Co. and abercrombie kids), but no longer wish to receive these mobile messages, simply follow the opt-out instructions included in each mobile message or follow the opt-out instructions in the Belle Texts Terms for each brand. Or, if you created an account or are a member of The Belle Club program, go to the email and phone page within the “My Info” section of the Websites, click on “manage your marketing preferences” and select the option to no longer receive text messages in the drop-down menu for each brand and press ‘SUBMIT.’ Please note, if you unsubscribe by sending a text or by going to the email and phone page within the “My Info” section of the Websites you may receive a reply message confirming that you have opted out of receiving text messages.
• Shipping Alert Text Messages: If you opted to receive shipping alerts via text message but you no longer wish to receive them, reply STOP to a shipping alert message you have received.
Postal Marketing
If you no longer wish to receive marketing materials from Bellenista Fashion Inc. via regular postal mail, please email us at and tell us in your comments that you want to be removed from the Bellenista Fashion Inc. postal mailing list, including the postal address you wish to have removed.
Third-Party Postal Address Sharing
If you would like to make sure that we do not disclose your name and postal mailing address to unaffiliated third parties for their marketing purposes, please email us at and ask us not to share your postal address with unaffiliated companies, including the postal address.
Facebook Messenger Communication
You may opt in to receive communication and updates from us about your order via Facebook Messenger. Once you provide this consent during checkout on our site, it will be maintained for all future orders. To opt out, go to the overview page in the account section on our site or open the conversation on Facebook Messenger and click on the “Turn Off” link (located next to the Facebook Messenger updates language). If you elect to delete your Belle account, then you will no longer receive updates via Facebook Messenger.

If you are visiting one of our Websites from a location outside of the United States, please keep in mind that it is a US based web and/or commerce site. This privacy policy governs the information collected by or on behalf of our Websites irrespective of where you are located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside the US). With respect to personal information you provide to Bellenista Fashion Inc. on the Social Media Pages, once received from the social media sites, it is maintained and processed by us on servers and internal systems located in the United States. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate or a third party service provider as described in this privacy policy. Moreover, governmental bodies that have jurisdiction over us in the United States (e.g., courts and law enforcement agencies) may be entitled to access your personal information.

If you have created an online account or become a member of The Belle Club program (collectively “Membership”) we prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address, preferred shipping information, payment details, and contact information. Just sign in to your Membership with your email address and password, and you will see an overview page where you can update your information.
To request to have your account cancelled send an email to and include the email address of the account you wish to cancel.

Our Websites that link to this privacy policy are not directed at kids under the age of 13, and no one under the age of 13 should provide personal information on these Websites.

For your convenience and enjoyment, our Websites may contain links to other websites. We do not evaluate and are not responsible for the privacy practices or the content of such websites. We would urge you to review the privacy policies on each link to ensure that you are comfortable with their privacy policies and practices.

As we continue to offer you new and different types of content and services, we may modify our information collection, use, or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement.

Bellenista Fashion Inc. limits the number of employees that have access to the databases that contain personal data, and Bellenista Fashion Inc. employees are advised of the importance of confidentiality. In addition, it is our policy to never send your payment card number via email.
We designed our online store to accept orders only from Web browsers that permit communication through Transport Layer Security (TLS) technology. Browsers that do not meet this requirement will be prevented from navigating the online store section of our Websites. See “Supported Web Browsers” for more information. While we implement the above security measures on this site, you should be aware that 100% security is not always possible.

SUPPORTED WEB BROWSERS supports Microsoft Internet Explorer 10.0+ and Apple Safari 7.0+. We recommend if you are viewing our websites on Google Chrome or Mozilla Firefox to download the latest version in order to maximize your experience, otherwise you may not be able to access or utilize all pages on our websites as intended.

If you have any questions, comments or concerns regarding our privacy practices, please email us at or write to us at the following address:
Attn: Privacy Policy Manager
Bellenista Fashion Inc.
3140 De La Cruz Blvd. Site 200
Santa Clara CA, 95054

Bellenista Fashion Inc. reserves the right to change all policies with or without notice to prevent fraud and abuse.